László Puczkó is an advisor, trainer and an internationally known and acknowledged expert, he lectures at various international professional and academic conferences and congresses. He has begun his professional tourism and travel consultancy career in Hungary, then in 2001 joined the Travel, Leisure and Tourism Team of KPMG. He participated in more than a hundred projects in various fields: research, strategic and tactic planning, product development, experience mapping and design, effect-analysis and marketing in health-, wellness- and spa-tourism, transport, heritage and cultural tourism, eco-tourism and some specialised or thematic tourism products.
He has been working in the fields of spa, wellness, wellbeing, experience development and quality of life for some 20 years.
He founded The Tourism Observatory for Health, Wellness and Spa in 2012. He is the (co-)author of numerous specialised books (e.g.: Health, Torism and Hospitality; Spas, Wellness and Medical Travel (2013) and Health and Wellness Tourism (2008)).