Aldina Duarte Ramos
Job Title: Director of development, wellbeing activities
Company: Sofitel & Thalassa Sea & Spa
Her experience of the luxury hotel starts at Le Bristol Paris, Parisian Palace, where she is in charge of Southern Europe market for event promotion and commercial establishment.
Very quickly it creates synergies with Anne Semonin beauty shop part of the hotel, to develop the wellness offer and customer experience.
Fascinated by the world of luxury, beauty and spa industry, she then took the Commercial Division of cosmetic brand Anne Semonin internationally. The challenge is therefore to provide hoteliers with a spa concept turnkey.
In addition, for the operator brand in Asia, she manages in-situ operations Anne Semonin Spa at Sofitel Silom Bangkok, and was entrusted with the study of development potential of the brand in Thailand.
In 2004, she joined the Tourism & Leisure Marketing Division, Accor Group as Spa Product Manager. As such, she builds the brand universe LeSpa, and oversees its international expansion.
Today, she coordinates Resort & Spa in the strategic repositioning of the Sofitel brand in the world. To her credit the design and deployment of So FIT & So SPA well-being concepts.